The Trip to Luxury: Understanding Chinese travelers buying luxury overseas
Communications & Marketing
First 15-20 minutes is for networking Sandwiches and beverages included Hosted by the Communications & Marketing Committee
Mainland Chinese travelers still represent great potential for international retailers but the environment is becoming more challenging and competitive. 60% of Chinese travelers have visited social media platforms and reviewed users' recommendations on independent online platforms as the main source for their purchase plan.
Further insights will be developed: What is their luxury perception in 2014? In which country did they buy luxury items? Did they prepare their purchase? Where do they prefer to shop for luxury? Are they buying luxury online? A better understanding of the Mainland Chinese luxury shopper is a critical asset for any organization targeting Asian markets and Chinese travelers.
The American Chamber of Commerce in HK 1904 Bank of America Tower 12 Harcourt Road Central, 香港