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日期
日期2018年09月13日12:00 - 13:45 添加到日历
地址
地址

The American Chamber of Commerce in HK

1904 Bank of America Tower, 12 Harcourt Road
Central, 香港

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主办方
主办方
主办方:
联系人: Natalie Yu
主页
主页

Through Nielsen's latest study on eCommerce, the speaker will share an overview of Hong Kong eCommerce and walk you through the business opportunities from shoppers' perspectives:

  • What's the latest HK eCommerce landscape by key categories?
  • What are the key triggers for online shopping?
  • What do shoppers expect when shopping on an eCommerce site?
  • How to leverage the path-to-purchase to optimize marketing strategies and sales execution based on consumers' online behavior?


First 15-20 minutes is for networking

Sandwiches and beverages included


Hosted by the Communications & Marketing Committee

演讲嘉宾
演讲嘉宾
  • Edwin Sun (Director, Retail, Nielsen Hong Kong)

    Edwin Sun

    Director, Retail, Nielsen Hong Kong

票务信息
票务信息

Member

会员价格 HKD 300

Non-member

HKD 450
Cancellation Policy
Cancellation Policy
•    All cancellations must be notified in writing at least two working days prior to the event, or six working days prior to the conference. No-shows will be charged
•    When Typhoon 8 (or above) or Black Rainstorm Signal is hoisted, all events will be cancelled